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About Brilliant Earth
Brilliant Earth is a jewelry company focused on engagement rings, wedding bands and fine jewelry. Its Palo Alto showroom is at 71 Stanford Shopping Center. The company was founded in 2005 by Beth Gerstein and Eric Grossberg, who met at business school. Gerstein is now co-founder and CEO. The company's story says she started the brand after a frustrating search for an engagement ring that matched her values. Its stated mission is to make the jewelry industry more transparent, inclusive and impactful. The brand lists four mission pillars: transparency, sustainability, compassion and inclusion.
The Palo Alto store is one of more than 40 Brilliant Earth showrooms in the United States. In the Bay Area there are also showrooms at Union Square in San Francisco, Walnut Creek and Valley Fair. The company sells online too, so the showroom works as a place to see and try pieces in person and to plan a custom design with a specialist.
What you will find in the store
The store carries a wide selection of Brilliant Earth's fine jewelry and bridal designs, but not the full catalog. According to the store page, most samples are white gold, in women's ring sizes 6 or 7 and men's sizes 9 or 10. If you want to see a particular style, the company suggests booking ahead and naming it so staff can try to have it ready.
The online catalog gives a sense of what the specialists can help with:
- Engagement rings, including settings with natural or lab grown diamonds, gemstones and moissanite
- Women's and men's wedding bands and anniversary rings
- Fine jewelry such as tennis bracelets, diamond studs, necklaces and birthstone pieces
- Design Your Own rings, necklaces and earrings, plus custom designs
Appointments and walk-ins
Brilliant Earth runs the Palo Alto showroom on an appointment-first basis. It strongly suggests booking, because walk-ins depend on availability. If no specialist is free when you walk in, staff will book you for a later time and you can browse the lobby in the meantime.
A few rules from the store's own page are worth knowing before you go:
- Viewing loose diamonds and gemstones requires an appointment.
- The lobby has a select assortment of rings and fine jewelry to try on without a booking.
- Appointments welcome two people.
- Only service animals are allowed in the store.
Appointments are free and one on one with a jewelry specialist. The store page describes help with materials, styling, the 4 Cs of diamonds, metal choices and designing your own ring. Brilliant Earth also offers virtual appointments by video if you cannot get to the shopping center.
Buying and custom orders
Most fine jewelry in the store is available to take home the same day. Depending on stock, some of the most popular rings come preset with lab diamond center stones and can also go home the same day. Design Your Own rings are handcrafted to order. The company says they are delivered in 2 to 3 weeks, so allow for that if you are planning a proposal or a wedding date. Prices and promotions change often and are not covered here. The brand's website shows current pricing.
Who it suits
A first visit usually starts with the basics. Specialists walk through center stone type, shape and size, then setting style, metal and ring size. The company describes the engagement ring appointment as fun, relaxing and educational. The finished design is then handcrafted for you.
The showroom suits couples shopping for engagement rings and wedding bands who want to compare lab grown and natural diamonds side by side with a specialist. It also suits shoppers who care about sourcing, since the company puts its sourcing policies at the center of its brand. People who just want to browse can try the lobby selection, but plan on a booking for anything involving loose stones.
Visiting tips
The store is open 10 a.m. to 7 p.m. every day, according to Brilliant Earth. It is an outdoor center, so look for the store along the open-air walkways. Our Stanford Shopping Center guide covers parking, dining and how to get there without a car. For other jewelers in the center and around town, see our jewelry and watches guide, which includes stores such as Tiffany & Co.
Location and getting there
Brilliant Earth is at 71 Stanford Shopping Center, Palo Alto, CA 94304, in the Stanford Shopping Center area of Palo Alto. Our Stanford Shopping Center guide covers what else is around.
The nearest train stop is the Palo Alto Caltrain station, about 0.4 miles away. That is roughly a 10 minute walk.
Parking: the center's own free surface lots.
Hours
| Every day | 10 a.m. to 7 p.m. |
|---|
Hours from the business's own website, checked October 30, 2026.
What is nearby
- Hästens, store, under 0.1 mi
- See's Candies, bakery or dessert shop, under 0.1 mi
- Aesop, salon or spa, under 0.1 mi
- Nespresso, food shop, under 0.1 mi
- Williams Sonoma, store, under 0.1 mi
- Stanford Shopping Center, under 0.1 mi
- El Camino Park, 0.3 mi
- El Palo Alto, 0.3 mi
Other clothing, shoes and accessories nearby: Brighton Collectibles (under 0.1 mi); Cuyana (under 0.1 mi); Rodd & Gunn (under 0.1 mi); Everlane (under 0.1 mi). Browse the full clothing, shoes and accessories list.
Before you go
- Return and exchange policies vary by store. Keep your receipt and ask about the policy at checkout.
- Alterations are often available for a fee. Ask how long they take before you buy for an event.
- Sales tax in Palo Alto is added at the register, so tagged prices are before tax.
About this listing
Checked October 30, 2026 against Brilliant Earth Palo Alto store page; About Brilliant Earth. How our listings work. Map data © OpenStreetMap contributors.
Frequently asked questions
Where is Brilliant Earth in Palo Alto?
Brilliant Earth is at 71 Stanford Shopping Center, Palo Alto, CA 94304, in the Stanford Shopping Center area. The nearest Caltrain stop is the Palo Alto Caltrain station, about 0.4 miles away.
Do I need an appointment at Brilliant Earth in Palo Alto?
Brilliant Earth strongly suggests booking, since walk-ins depend on staff availability. You can still walk in to browse the lobby selection. Appointments are required to view loose diamonds and gemstones.
What are Brilliant Earth's hours at Stanford Shopping Center?
The store page lists 10 a.m. to 7 p.m. daily. Holiday hours at the shopping center can differ, so check the store page before a visit near a holiday.
Can I take jewelry home the same day?
Brilliant Earth says most fine jewelry in the store is available for same-day purchase. Some popular rings preset with lab diamonds may be too. Design Your Own rings are made to order and arrive in 2 to 3 weeks.
What are Brilliant Earth's hours?
Every day: 10 a.m. to 7 p.m..